After my brief interview with the UMD student Jennifer Ramirez,
I have come to find information Satellite radio. After giving me the gist of
what it is, she explains the past, present and future of the top two satellite radio
companies including Sirius and XM radio. She explains satellite radio as “a digital radio signal that can be broadcasted through different
satellite allowing the radio signal to reach farther areas in comparison to
normal radio signals such as AM and FM”.
To begin, I did a little research and read up on a tweet on Twitter posted by Jennifer
stating “Sirius and XM radio merged as one company in February 2007”. After
reading that, I decided to catch up with her to ask her a little more about
this convergence of the two companies.
What else is there to know? In addition to the
formation, subscription price, satellite orbits and number of subscribers, I
also learn more about what SiriusXM has to offer. For example, it includes over
140 non interrupted with commercial channels
including music, sports, executive talk, comedy, news, traffic, weather
and so much more. Because SiriusXM is subscripted based, some of the FCC rules
do not apply that do apply for FM and AM radio broadcasting.
So where is this going in the future? Well according to
another one of Ramirez’s tweets “Sirius XM has now gone 2.0, but with a hefty
cost of course, and car companies and Sirius radio work together”. Some auto
industries including Nissan, Infiniti, and from my own experience, Honda, are incorporating
and equipping Sirius radio for free for the first three months of ownership.
This exposes more people annually to SiriusXM so the number of subscribers
continues to increase from 2010 with 20million.
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